Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do. Winston Burton on August 1, 2016 at 9:46 am More An SEOs role and job duties have changed significantly since I began working in the field 12 years ago and I think its time that we got a new title. In my view, our current job title does not accurately reflect the role that we now play in digital marketing. A few years back, we focused on optimizing existing landing page elements(title, meta description, headings, body content updates and so on), building links using link development tactics and conducting website audits to fix technical issues. WebsiteWe still do these things today, of course but we also do so much more. These days, apractitionerof search engine optimization is more ofa content experience analystwho focuseson optimizing and deploying content across multiple devices and platforms.Its all about building high-quality, useful, intent-based contentforall stages of the buyerjourney so as to be there in a consumers moment of need. Why has our rolechanged? In the past, a big part of our job as SEOs was to review a website and make sure there were no technical issuesthat could prevent the site from being indexed.Theseissues often presented the biggest hindranceto search engine visibility, so we spent a great deal of time and focus on them. Though we still conduct technical audits and make recommendations based on our findings,SEOs today spend more time on links/contentand less time on technical issues. But why? There are a few reasons for this shift.
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Find The Job You Really Want With These Tips
People need a way to pay for everything they need daily. When you are unemployed, or when your current job pays poorly, what can you do? This article can help you search for new or better employment.
Dress to impress for an interview, even if it is somewhere that does not require you to be well-dressed every day. Just because you are applying at a place that allows casual dress for most work days, you should still wow the hiring manager by coming in looking like you deserve the job.
It is important to be prepared with questions of your own for your interview. At the close, the interviewer will ask to see if you still have questions. Get the factsYou should consider the different aspects of the work environment that you aren’t capable of learning without first-hand experience.
Make sure you make your cover letter relevant to the job ad. If they desire a person with leadership skills, be sure to mention some times that you have shown those skills. Carefully read the ad to identify the areas you can point to in your qualifications.
It’s not uncommon for companies to offer different perks to gain the attention of prospective employees. Gyms and a quality cafeteria can give employees the drive to work harder. By doing this, people will be more likely to want to work with you. As a result, your competition will increase. This will elevate the level of work done at the company.
Think about offering your cell number instead of a home number on your applications. By doing this, you will never miss an important call about a job. This allows you to bring your phone with you anywhere you need to go.
Remember that companies need to make a profit. Spend some time honing your message on how the talents you bring to the position will enhance their bottom line. Although being honest and responsible are important qualities, companies need more.
Try an online resume template if you’re having a hard time figuring out how to write one. You will find that there are many websites that offer templates that are free to use and look great. Take a look through quite a few templates to find the one that will highlight what you need best, such as your work history, education, etc.
An unexpected question in an interview can set you off your game. Make sure that you are ready for this when it happens. Prior to the interview, think about resume gaps, professional discipline issues or other such facts. Don’t lie, but take responsibility and discuss what you have learned from the experience.
Before committing to a job search company, check them out very well to make sure they can actually follow through on their promises. Some employment agencies are set up to simply take your money. Learn all you can about the company so you’re sure that they’re legitimate. If you do find a reputable agency, it can be invaluable in your job search.
Research any company you are scheduled to interview with. Look to their social media pages, their website or any other resources you can find online for helpful information. This will help you learn about the potential employer and be prepared for your interview. This knowledge can set you apart from the other applicants and show that your interest is sincere.
Now, you should be more aware of locating the best job for you. If you’ve been working for years or just getting your first job, the advice here is going to help you. Remember what you’ve learned here next time you are out looking for a job.
If your resume is not ready to be posted, you may still register with Job.Dom However, only members that post their resume ca be found by those recruiters and employers who are hiring. Job Alerts make it easy to search for jobs. Job’s friends are offended that he scorns their wisdom. Registering as a Job.Dom member is your first step to managing your career. God is unseen, and his ways are inscrutable and beyond human understanding. View our weekly print publications Our mission is to connect recruiters and candidates through our software and services by simplifying the recruitment and enhancing the user experience. If you’re working this Friday, you’re doing it wrong Lily mantis, Monster staff · July. 29, 2016 According to a recent Monster poll, most people don’t get Fridays off in the summer. We highly reDommend Job.com. 10 Hast not thou made an hedge about him, and about his house, and about all that he bath on every side?